# novik-ai-online-shopping-consumers-2025-10-26

## Veille

73% of consumers use AI for online shopping, trust equivalent to human sellers, agentic commerce emerging - Riskified - e-commerce - AI shopping

## Titre Article

The future is already here: 73% of consumers are already using AI for online shopping

## Date

2025-10-26

## URL

https://www.jpost.com/consumerism/article-871155

## Keywords

artificial intelligence, e-commerce, online shopping, AI shopping, consumer behavior, ChatGPT, intelligent assistants, AI trust, payment security, data protection, agentic commerce, Agentic Commerce Protocol, product recommendations, price comparison, holiday shopping, Riskified, fraud prevention, transaction liability, AI autonomy

## Authors

Lior Novik/Maariv

## Ton

**Profile:** Consumer-Research-Journalism | Institutional media | Informative-Trend-Reporting | Intermediate

The Maariv/JPost journalist adopts a consumer-trend reporting voice covering survey data on AI adoption in shopping. The focus on quantitative results (73% consumer adoption) grounds the observations empirically. Consumer-oriented language (trust, payment security, data protection) addresses general-public concerns. Informative and accessible tone, typical of mainstream tech journalism. The survey-recap structure presents research-backed insights. The survey's sponsor (Riskified) contextualizes the fraud-prevention industry perspective. Typical of mainstream tech media covering adoption trends, targeting the general public, retailers, and the e-commerce industry tracking shifts in consumer behavior.

## Pense-betes

- **73% of consumers** use AI during the purchasing process
- **Riskified survey**: 5,000+ respondents globally
- **Only 13%** made purchases based directly on AI recommendations
- **70% comfortable** with assistants making autonomous purchases on their behalf
- **58% plan** to use AI tools for holiday gift purchases
- **November potentially** first AI-dominated shopping month
- **AI trust (36%)** nearly equivalent to human sellers (38%)
- **AI applications**: product discovery, review summaries, price comparisons via ChatGPT
- **Main concerns**: payment security, data protection, loss of control
- **Agentic Commerce Protocol**: AI-facilitated purchases via system-to-system interactions
- **Liability ambiguity**: who is responsible in disputes—merchants or AI assistants?
- **Jeff Otto** (CMO, Riskified): complexity of assigning liability for AI transactions
- **Healthy skepticism**: despite growing adoption, consumers aware of automation risks
- **Perception parity**: AI achieves near-equality with traditional retail approaches
- **Need for security frameworks**: consumer protections essential during adoption
- **Fundamental transformation**: evolution in how consumers evaluate products, decide purchases

## RésuméDe400mots

A comprehensive survey by Riskified reveals that artificial intelligence has become deeply integrated into consumer shopping practices, with 73% of respondents incorporating AI into their purchasing process. This research demonstrates a fundamental shift in how people evaluate products and make purchasing decisions, moving beyond mere convenience to become standard practice.

**Concrete applications and adoption**

The survey highlights specific AI applications that shoppers are embracing: using ChatGPT and similar tools for product recommendations, review summaries, and price comparisons. Interestingly, while purchases directly driven by AI remain limited to 13%, consumer acceptance of AI autonomy is substantially higher—70% express comfort with AI assistants independently completing transactions.

**Pivotal period: holiday shopping**

Holiday shopping represents a pivotal moment for this trend, with 58% of respondents planning to leverage AI tools for gift purchases, potentially establishing November as the first AI-dominated month in commerce. This seasonal shift could accelerate broader adoption patterns across all retail sectors.

**Revealing trust dynamics**

Trust dynamics present a compelling finding: consumer trust in AI influence on purchasing decisions (36%) nearly matches reliance on human sellers (38%), indicating that AI assistants have achieved near-parity with traditional retail approaches in consumer perception. This convergence challenges historical assumptions about human preference in service encounters.

**Emerging challenges and concerns**

However, the rise of AI-driven shopping introduces significant challenges requiring attention. Jeff Otto, Chief Marketing Officer at Riskified, highlights the complexity of assigning responsibility when transactions occur through AI intermediaries, noting the ambiguity around who bears liability in disputes—merchants or digital assistants.

Consumer apprehensions center on legitimate issues: payment security, personal data protection, transaction errors, and diminished control over purchasing decisions. These concerns suggest that despite growing adoption, consumers maintain healthy skepticism regarding automation risks.

**Future acceleration**

The emergence of the Agentic Commerce Protocol—enabling AI-facilitated purchases via system-to-system interactions—signals that this transformation will accelerate, requiring merchants and technology companies to simultaneously embrace innovation while implementing comprehensive security frameworks that maintain consumer protection and trust throughout AI-enabled transactions.

This survey marks a turning point in commerce: AI is no longer a marginal experiment but a central component of modern purchasing behavior, requiring rapid adaptation from the retail industry while preserving security and transparency.

## GrapheDeConnaissance

- Riskified —publie→ enquête shopping IA 2025 (DOCUMENT, 0.98)
- enquête shopping IA 2025 —mesure→ 5000+ répondants mondiaux (MESURE, 0.97)
- consommateurs —utilise→ IA pour achats en ligne (TECHNOLOGIE, 0.98)
- ChatGPT —s_applique_à→ recommandations produits (CONCEPT, 0.92)
- ChatGPT —s_applique_à→ comparaison de prix (CONCEPT, 0.9)
- enquête shopping IA 2025 —mesure→ confiance dans l'IA à 36% vs 38% pour les vendeurs humains (MESURE, 0.93)
- Jeff Otto —affirme_que→ la responsabilité des transactions via IA est ambiguë (AFFIRMATION, 0.95)
- Riskified —emploie→ Jeff Otto (PERSONNE, 0.97)
- Agentic Commerce Protocol —permet→ achats système-à-système (CONCEPT, 0.9)
- commerce agentique —s_applique_à→ comportement d'achat (CONCEPT, 0.88)
- sécurité paiement —est_instance_de→ préoccupation principale consommateurs (CONCEPT, 0.92)
- Lior Novik —prédit→ novembre 2025 sera le premier mois de shopping dominé par l'IA (AFFIRMATION, 0.8)

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Canonical: https://www.thekb.eu/en/fiches/novik-ai-online-shopping-consumers-2025-10-26/