# synthese-prompts-formats-talks-deep-research-2026-02

## Veille

Synthesis of narrative frameworks and prompts for talk formats

## Titre Article

Synthèse : Architectures Narratives & Formats de Conférence - Guide Pratique et Prompts

## Date

2026-02

## URL

https://github.com/dgirard/fiches-veille/blob/main/docs/deep%20research/202602/Synth%C3%A8se%20et%20Prompts%20pour%20Formats%20de%20Talks.md

## Keywords

Talk formats, storytelling frameworks, Sparkline, Golden Circle, AIDA, PAS, Kishōtenketsu, Pecha Kucha, Lightning Talk, keynote, pitch, AI prompts, cognitive design, cross-cultural storytelling

## Authors

Deep Research Veille Interne

## Ton

**Profile**: Operational reference guide, concise and actionable register, intermediate technical level

**Description**: A synthesis document condensing knowledge on narrative engineering into directly usable format-framework correspondence tables. The tone is that of a professional quick-reference guide, prioritizing clarity of recommendations over exhaustiveness of explanations. Oriented toward action and the generation of AI prompts.

## Pense-betes

- **Key premise**: Stories are 22x more memorable than facts alone, but impact depends on the format/framework match
- **Visionary & long-form formats** (Inspire & Transform):
- **Keynote** (30-60 min): Hero's Journey or extended Sparkline
- **TED/TEDx** (max 18 min): Standard Sparkline or Golden Circle
- **Masterclass** (2-5h+): Modular Hero (embedded mini-journeys)
- **Short formats** (Convince & Activate):
- **Lightning Talk** (5-10 min): AIDA or simplified Story Spine
- **Elevator Pitch** (30-60 sec): AIDA, 3C rule (Clear, Concise, Convincing)
- **Startup Pitch** (3-10 min): PAS + Sequoia/YC structure
- **Constrained formats** (Perform & Set the pace):
- **Pecha Kucha** (6m40): Kishōtenketsu + visual storytelling with no bullet points
- **Ignite** (5 min): Jo-ha-kyū + modular construction
- **Dialogic formats**:
- **Panel** (45-90 min): PREP for answers + Dilemma Tale for engagement
- **Western framework dictionary**:
- **Sparkline**: Oscillation What is ↔ What could be → TED, Keynotes
- **Hero's Journey**: Call, trials, transformation → Long-form keynotes
- **Golden Circle**: Why→How→What → TED, corporate vision
- **AIDA**: Attention→Interest→Desire→Action → Pitch, Lightning Talk
- **PAS**: Problem→Agitate→Solve → Startup Pitch, sales
- **STAR**: Situation→Task→Action→Result → Interviews, case studies
- **Cross-cultural frameworks**:
- **Kishōtenketsu**: Intro→Development→Twist→Reconciliation → Pecha Kucha, Asian audiences
- **Circular/Spiral**: Enriched return to the starting point → Values storytelling, High Context audiences
- **Dilemma Tale**: Open-ended final question → Panel, ethics training
- **Golden rules for AI prompts**: 1. Audience = Hero, Speaker = Guide (Yoda/Luke) 2. Time dictates the structure (no Hero's Journey for a 3-min talk) 3. Cultural adaptation (Kishōtenketsu for Asian audiences) 4. Cognitive design: 1 image = 1 idea, no bullet points

## RésuméDe400mots

This synthesis document merges data on narrative engineering and cognitive attention management, starting from the premise that stories are 22 times more memorable than facts alone, but that their impact depends on a strict match between format and narrative framework.

**Visionary and long-form formats**: The Keynote (30-60 min) aims to inspire and guide using the Hero's Journey (audience = hero, speaker = mentor) or the extended Sparkline. The TED Talk (max 18 min) requires the standard Sparkline or Sinek's Golden Circle to establish a rapid emotional connection. The Masterclass (2-5h+) uses a "Modular Hero" with embedded mini-journeys for each module.

**Short and effective formats**: The Lightning Talk (5-10 min) uses AIDA or a simplified Story Spine to spark curiosity. The Elevator Pitch (30-60 sec) follows AIDA with the 3C rule (Clear, Concise, Convincing). The Startup Pitch (3-10 min) combines PAS to amplify market pain with the Sequoia/YC 10-slide structure.

**Constrained and visual formats**: The Pecha Kucha (6m40, 20 automatic slides) relies on Kishōtenketsu to surprise without conflict, with visual storytelling and no bullet points. The Ignite (5 min, 15 seconds per slide) uses Jo-ha-kyū to manage the imposed rhythmic acceleration.

**Dialogic formats**: The Panel (45-90 min) structures individual answers with PREP (Point, Reason, Example, Point) and uses the African Dilemma Tale to end on an ambiguity that draws the audience into debate.

**Framework dictionary**: Western frameworks (Sparkline, Hero's Journey, Golden Circle, AIDA, PAS, STAR) rely on conflict and linear logic. Cross-cultural frameworks (Kishōtenketsu, circular narratives, Dilemma Tale) favor harmony, cycles, or communal participation.

**Principles for designing AI prompts**: Four golden rules emerge. First, position the audience as the hero and the speaker as the guide (Yoda/Luke relationship). Second, let time dictate the structure — never use a full Hero's Journey for a 3-minute pitch. Third, adapt culturally: use Kishōtenketsu for Asian or international audiences sensitive to direct conflict. Fourth, apply cognitive design to slides: one image per idea, no bullet points, following the Presentation Zen philosophy.

## GrapheDeConnaissance

- histoires —surpasse→ faits seuls (CONCEPT, 0.93)
- Sparkline —s_applique_à→ TED Talk et Keynote (CONCEPT, 0.93)
- Voyage du Héros —s_applique_à→ Keynote longue (CONCEPT, 0.9)
- AIDA —s_applique_à→ Lightning Talk et Elevator Pitch (CONCEPT, 0.9)
- PAS —s_applique_à→ Startup Pitch (CONCEPT, 0.9)
- Kishōtenketsu —s_applique_à→ Pecha Kucha et audiences asiatiques (CONCEPT, 0.88)
- PREP —s_applique_à→ réponses Panel (CONCEPT, 0.85)
- audience —est_instance_de→ Voyage du Héros (CONCEPT, 0.9)
- structure narrative —est_basé_sur→ temps disponible (CONCEPT, 0.92)
- design cognitif —recommande→ 1 image = 1 idée (AFFIRMATION, 0.88)

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Canonical: https://www.thekb.eu/en/fiches/synthese-prompts-formats-talks-deep-research-2026-02/