Skip to content

root / tags / marketing

#marketing

2 fiches

Transformation & Adoption Auto-verified translation

How AI is expanding what people do at work (Work at the Frontier, rapport 1)

Post and report from **OpenAI Economic Research** published on **July 27, 2026**, the first installment in the **Work at the Frontier** series, analyzing **more than 800,000 messages from US ChatGPT users**. **Coined concept**: ***task crossover*** — *« work historically associated with one occupation appearing in the AI use of people in another »*. **The headline figure is actually two figures, and that's the point coverage loses**: **16.8% of work-related messages** concern tasks associated with another occupation, and **43.5% of occupation-specific messages**. The funnel explains the gap: **61.5% of usage is generic** (writing, summarizing, planning — too widely shared to count as evidence of crossover) and is excluded; of the **remaining 38.5%**, **43.5% fall outside the occupation** and 56.5% are *« inside **or near** »* — so the upper bound is calculated on a reduced base, while the lower bound is calculated on the entire professional usage. **By occupation** (share of occupation-specific messages pointing to an external task): customer experience **77%**, design **75%**, HR **69%**, legal **56%**, marketing **53%**, sales **40%**, finance **40%**, engineering **28%** — *« a majority in five of eight groups »*. **Two distinct directions of circulation**: design **imports** (35.2%) and **exports** almost nothing (1.7%); engineering does the opposite (imports 18.5%, exports 7.4%); **marketing does both** (imports 24.3%, exports **8.9%**, the highest outward share in the sample). **Two tasks appear in the top 3 of borrowings for the other seven groups**: **financial calculation** and **technology troubleshooting**. **The heatmap, absent from coverage, is the richest object**: it gives the full distribution of tasks by user occupation, and its diagonal is striking — engineering retains **53%** of its own work while customer experience retains only **11%**, HR **10%** and design **12%**. **Size effect**: the outside-occupation share drops from **18.9%** (2-5 employees) to **16.3%** (>100 employees) — **but only « among average users »**, OpenAI specifying that *« among the heaviest users, we do not see the same monotonic pattern »*, and concluding conditionally: *« AI **may be** especially useful as a generalist tool where specialist resources are scarce. »* **Claimed status**: an **early signal**, visible *« before firms rewrite job descriptions or create new job titles »*. **Structural caveat**: OpenAI measures OpenAI's own usage, on US ChatGPT users only, and presents this position as an asset — *« our unique window into how the world of work is changing »*.

#OpenAI Economic Research#Work at the Frontier#task crossover

**OpenAI Economic Research** — équipe de recherche économique d'OpenAI ; la page crédite simplement *« OpenAI »* et la classe sous les tags *Economic Research* et *2026*. Le billet est la porte d'entrée d'un **rapport PDF** (`work-at-the-frontier-report.pdf`) et s'adosse à un cadre antérieur de la même équipe · l'**AI Jobs Transition Framework** · dont il reprend la thèse que de nombreux métiers vont **se réorganiser** plutôt que disparaître.