In this op-ed published on sfeir.com on August 1, 2026, SFEIR brings together two July 2026 publications with opposite methodologies to make the same point: "generative AI doesn't just speed up existing work, it redistributes who does what."
The mechanism (P&G). The preregistered field experiment "The Cybernetic Teammate" (Dell'Acqua, Mollick, Lakhani et al., Organization Science 2026) engaged 791 professionals from R&D and sales for a full day on real product-innovation challenges, crossing two variables: solo or cross-functional pair, with or without AI. Performance result: an AI-equipped individual reaches the level of a pair without AI (+0.37 σ versus +0.24 σ), and a team + AI roughly triples the probability of a top-10% solution. Organizational result: without AI, everyone stays in their own lane; with AI, the distinction disappears — both groups produce solutions balanced across the entire technical-commercial spectrum, without any loss of quality. The authors describe AI as a boundary-spanning mechanism. One nuance closes out the picture: human pairs without AI remain better at identifying their own best idea (~50% versus 37%) — human evaluative judgment stays in the loop.
The scale (OpenAI). Drawing on more than 800,000 messages from US ChatGPT users, OpenAI Economic Research measures task crossover: once generic tasks are set aside, 43.5% of profession-specific messages fall outside the user's own profession — up to 77% in customer experience, 75% in design, 69% in HR, versus 28% in engineering. Flows are asymmetric: design imports (35.2%) without exporting (1.7%), engineering does the opposite. This usage data is presented as an early signal, visible before job descriptions and employment statistics catch up.
The agenda (Mollick). Co-author of the P&G study, he links the two publications in three steps: boundaries are becoming porous; companies will have to rethink the division of labor, and "things are getting messy right now"; but properly orchestrated, the recomposition pays off handsomely — in both satisfaction and performance.
SFEIR's response. The firm shifted to a Skill Based Organisation under the impetus of Rosalie Zandona (VP People & Culture): if tasks circulate, the fixed job description can no longer serve as the unit of organization. Operational skill becomes the base building block — up to 13 per role — shifting from a status-based identity to an operational identity. Task crossover then becomes "visible, tooled, and valued" instead of "informal tinkering in the shadow of the org chart." "What remains is deciding what to replace the job description with. SFEIR answered with skill."